What Americans Can See In the new Prince of Cambridge

 

photo courtesy of freedigitalphoto.net

photo courtesy of freedigitalphoto.net

As a student of history – especially American history – I know all about those two wars we fought to shed the yoke of the British monarchy, to forge our own destiny, to become the first successful rebel colonies. I understand and appreciate all that those patriots suffered and what they fought for a second time in the War of 1812. Those struggles are indisputable.

That being said, I firmly believe that America owes a debt of our language, our culture, and a great deal of our legal system to the British. Relations weren’t always strong between our two countries, but today Britain is the United State‘s strongest ally.

I am going to find something reassuring in the birth of the Duke and Duchess of Cambridge‘s son, announced on social media. The as-of-yet unnamed Prince represents the future.  At this point, the near-distant future with estimates of being on the throne around, oh, 2070.  Maybe.

So congratulations are in order! This means that three generations of heirs to her majesty Queen Elizabeth II exist. England will prevail and perhaps, so too, will we.

SeaTech Connect – Downtown Seattle

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If you’ve ever sought an opportunity to get inside some of Seattle’s top interactive and creative agencies, on June 6, 2013, you can get your chance. POP, Banyan Branch, Wexley School for Girls, Admosis/The Makers Space, HasOffers and POSSIBLE will be participating in the kickoff office crawl event from 4 p.m. to 6 p.m.

Here’s the link to register, or learn more about this event:

http://www.meetup.com/SeaTech-Connect/events/121621062/

SeaTech Connect is presented by the 2013 Seattle Interactive Conference, coming this October. You can read more about the conference at this link:

http://www.seattleinteractive.com/

photo courtesy of freedigitalphoto.net

Social Media Protection for Job Seekers in Washington State

It hasn’t happened to me, so far, but I’ve heard stories about social media savvy job seekers who have had to turn over their platform passwords to prospective employers as a condition of employment. Or they’ve experienced the interviewer who wants to “watch while they log in”. The intent, of course, is to view the candidate’s private profile, the one nobody sees unless invited in. For what purpose? Most likely to mine information that could be used to disqualify an otherwise perfect candidate.

This won’t happen anymore in Washington State, because Governor Jay Inslee signed S.B. 5211 into law last month. Under this new law, employers may not “coerce an employee or applicant to disclose login information for the employee’s or applicant’s personal social networking account.” Neither can they be coerced to login to their social media account in the employer’s presence in such a way that permits the employer to view the account.  The employer may not take adverse action if the employee or applicant refuses to hand over social media account information.

Washington State is now the eighth state to offer social media account protection to employees and this is a significant victory. The law also outlines penalties for violating the law and allows for filing grievances. There are exceptions, and an employer can monitor intranet social media and the law does not prohibit an employer from seeking login information for an electronic device provided as part of the employee’s relationship with the employer.

Wise use of social media is perhaps the best remedy. Google searches can find almost anyone, unless that person takes great pains against being discoverable. This means it might be a good idea to think before you post that picture of you and your friends at that party Thursday night while you were on that business trip. You have to ask yourself if you really need to have people know that particular bit of information about your private life. Double check your privacy settings!

The other states are Maryland, Illinois, California, Michigan, Utah, Arkansas, and Colorado. New Mexico has a similar law but it applies to prospective employees only.

If you would like to read the text of the legislation, you can find it here:   http://1.usa.gov/10HuPLs

Book Review–Renegades Write the Rules

book review

ENJOYABLE BUT LACKS DETAIL

Amy Jo Martin has enjoyed tremendous success using Twitter to connect with fan base for her clients who are mostly sports figures or sports franchises and she is known as “The Twitter Queen.” Engaging fans through social media, mostly Twitter, has propelled her clients, who include Shaquille O’Neal, to tremendous success. Ms. Martin promises to explore both of these and more celebrity-franchise-as-brands in greater detail in her new book, “Renegades Write the Rules”.

I found Ms. Martin’s book highly readable but short on significant substance. As I read, although I was entertained by the stories of how her sports celebrity customers use social media, I became aware that she was holding real information. For this reason, I feel her work falls short of being a definitive social media guide. Fans of sports celebrities will probably enjoy it tremendously.

Ms. Martin’s book is not broken down into chapters. She presents rules. There are eight of them in the book as subject headers. She has rules like Be the Media, Show Some Skin, Get Comfortable Being Uncomfortable. Through the use of juxtaposition, Ms. Martin contrasts successful and not-so-successful branding to illustrate her viewpoint and these stories are very enjoyable. The reader should keep in mind that although she uses the phrase “social media” profusely, she mostly means Twitter. Most of her illustrative examples are outlines of Twitter campaigns with a minor mention of Facebook every now and then.

Ms. Martin makes a convincing case for success in social media marketing requiring a management team willing to engage and alter some of their thinking. She offers kernels of wisdom, such as considering ROI not just to be “return on investment” but also “return on influence”. Over and over she makes her case for the most successful campaigns coming from brands where upper management embraced the concept of employing social media (and she means Twitter) to exchange ideas with customers.

The book lacked specifics for my tastes and the reason for that becomes clear when one gets to the end of the book. This book leaves you wanting more and Ms. Martin is ready to offer that with her online university, Digital Royal University! Here one can take classes in such subjects as The Art of Social Media Event Activation or Emerging Platforms. This entire book appears to be an advertisement, albeit a highly enjoyable one.